IDEO

IDEO - A Story of Design

MY ROLE - Art Direction, Design

This video is an exclusive look behind the curtain at IDEO, the global design firm, who for 40 years (and counting) has changed the way we think about design.
IDEO is one of the companies that first peaked my interest in design, so it was very special to Art Direct this project and learn more about the company, their process, and work alongside them.

IDEO is a company that prides itself on process. This project went through several directions, hundreds of scans, and so many layouts to achieve its final form. I wanted to document my process by showing a few frames that didn’t end up making the cut, but were pivotal to the end result. Enjoy!