Herman Miller Group
We had the task of introducing the world to the next part of Herman Miller’s journey; the Herman Miller Group.
HMG is a family of vibrant brands that deliver inspiring designs to help people do great things. This powerful collective of brands will streamline access to products, ease of customization, productivity and happiness!
Our approach presents this story in an inviting and stylish way. Ideas are represented through a combination of minimalist, abstract artwork, and realistic product photography that feels simultaneously hip and accessible.
Role: Design, Storyboard