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BNY Mellon


 

BNY Mellon

I had the pleasure of art directing a superstar team of designers* to create this video content series for BNY Mellon. The series focuses on the honest stories of real, hardworking people and the journey of their respective careers.
We created engaging visual journeys that outline their decisive moments; the challenges, the successes, and everything in-between.
These videos present each story in unexpected, metaphoric, and engaging ways through the use of simple yet telling illustration.

*Superstar design team included Sarah Orenstein and Connie Van :)


My Role: Art Director, Design
Created at Dress Code

 

Videos


 Styleframes

Select styleframes I created during the initial pitch.

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Studio: Dress Code
Executive Creative Director: Andre Andreev
Executive Producer: Brad Edelstein

Head of Production: Tara Rose Stromberg
Director: Vincenzo Lodigiani
Art Director: Elena Chudoba
Design: Elena Chudoba, Rasmus Löwenbrååt, Sarah Orenstein, Connie Van
Animation: Sean Lattrell, Elaine Lee, Vincenzo Lodigiani, Rasmus Löwenbrååt, Andy Mastrocinque, Eddie Song
Voiceover: Fred Kamel, Mary Meduski, Bob Shaw

Role: Art Director, Design