Ethics of A.I.


HPE - The Ethics of A.I.

The implications and promises of artificial intelligence (AI) are unimaginable. But what’s possible today will be dwarfed by the great potential of AI in the near future. The responsibility to raise these questions does not rest solely on the shoulders of journalists and leading technology companies. Rather, it’s the responsibility of all engaged citizens.

This is a project which I art directed, designed, and illustrated. Whilst this could be seen as a dark subject matter, this project is one that expands your mind into future-tense and might leave you with goosebumps (the good kind!).

Role: Art Director, Design


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Unconventional Lower Thirds

Chapter Titles


Case Study

Only through trial and error are ideas properly communicated and executed. I love seeing the build up and ideas that were lost during the process, so without further ado, here are some things that led this project to it’s final form of completion.


Role: Art Director, Design

Agency: Digitas Studios
Media Agency: Digitas LBi

Agency: Atlantic Re:think
Creative Director: Jeremy Elias
Associate Creative Director: Sarah Sherman
Creative Solutions Coordinator: Robbie Tanner

Production Company: Dress Code
Director: Dan Covert
Executive Producer: Brad Edelstein
Head of Production: Tara Rose Stromberg
Supervising Producer: Amy Dempsey
Cinematography: Claudio Rietti
Editor: Dan Covert
Assistant Editor: Nick Stromberg
Script: Dan Covert, Amy Dempsey, Jeremy Elias, Sarah Sherman, Tara Rose Stromberg, Robbie Tanner
Art Director: Elena Chudoba
Editorial Illustration Concepts: John J. Custer
Design: Elena Chudoba, John J. Custer, John Lee, Rasmus Löwenbrååt
Lead Animator: Rasmus Löwenbrååt
Animation: Erika Bernetich, Po Chen Chia, John Lee, Vincenzo Lodigiani
Color: Daniel Orentlicher

Music + Sound: YouTooCanWoo
Cast: Beena Ammanath, Anita Schjøll Brede, Kirk Bresniker, Curt Hopkins, John Markoff, Tim Urban, Shannon Vallor